The Journal source said the company would be unwilling to consider an offer below $40 per share, which would represent a $12 billion increase over Microsoft’s original $44.6 billion bid. It is unclear if Microsoft would be willing to increase its bid by such a significant amount.
For Yahoo to succeed on its own, it would have to expand in the online search advertising market. At the moment, they are very far behind Google. Unless a major development occurs where they can find a way to monetize the traffic to their portal…
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