Syncrude is at the centre of an environmental debacle that killed hundreds of ducks at an oilsands tailings pond north of Fort McMurray has taken out full-page newspaper advertisements apologizing for the incident.
“In the public relations profession, you're expected to advise your organization that if you've done something, to fess up and try to make it right,” said Sharon Hawrelak, president-elect of the Canadian Public Relations…
